Ang imported brands tulad ng UniQlo, TopMan, etc ay sumusunod sa "season" display. So ngayon ay patapos na ang autumn clothes. Next month ay winter season na kaya bagong design na naman.
Hindi sila tulad ng local brands na kung minsan ay almost 1 year ng naka-display. Karamihan ng local brands ay may "staple" designs and items. Nagdadagdag lang kapg tag-ulan or December na.
Unfair I-compare ang imported sa local kasi magkaiba ng marketing concept. Isa pa, ang imported brands ay sumusunod sa order ng headquarters nila. So pag sinabi complete change ng stocks dahil new season, kailangan magpalit sila.
Magkaiba din naman ng target at focus market. Merong catering to the upwardly mobile tulad ng TopMan. Meron sa mga teeny-boppers tulad ng F21. Casual everyday clothing tulad ng Giordano and Bossini. Masa tulad ng Bench. Medyo pa-sosyal na masa tulad ng Penshoppe.
So what's the best?
Depende sa target market. Depende sa individual taste ng buyers. Depende sa buying capacity.
Sabi nga eh, depende yan sa pagdadala mo as a person.
Millionaires and billionaires could wear anything without feeling awkward. Si Wareen Buffett, one of the richest in the world still wears off-the-rack non-premium brand clothes.
Ako personally, I like smart casual comfortable clothes. The brand doesn't matter. But for power dressing, i either go to Rustan's or Mark's & Spencer for branded suits, or have one tailor-made.
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