Adidas brings Derrick Rose back to Manila
By Alder Almo (Philstar.com/NBA.com Philippines)
MANILA, Philippines – Chicago Bulls superstar Derrick Rose will return to the country to headline the three-day D Rose Tour in September.
Adidas Basketball will be bringing the 2011 NBA MVP in Manila from Sept. 14-16 to engage his fans in a once-in-a-lifetime opportunity.
This will mark the only second time that Rose will visit the country since playing in a pair of exhibition games at the Smart Araneta Coliseum during the NBA lockout season in 2011.
During the tour, Rose will engage his fans through a variety of activities, such as a basketball competition, an exclusive party, meet & greet opportunities and social media campaigns. He will also sport the D Rose 773, which includes signature details and Crazyquick technology to help make Derrick quicker on the court.
The winning teams from the Adidas regional 3-on-3 basketball tournaments, which are being organized in the Philippines, Indonesia, Malaysia, Singapore and Thailand for high school students, will get the chance to meet and play in front of D Rose in Manila.
A retail promotion across Southeast Asia markets will also run from July to August, giving Adidas customers a chance to win All-Access VIP passes to the D Rose Tour activities in Manila.
The D-Rose Manila Tour is part of Adidas’ most expensive and large-scale effort to connect their partner athletes with fans, grow the game and showcase the latest from Adidas Basketball.
Aside from Rose, Dwight Howard, Ricky Rubio, John Wall and more Adidas athletes will go on global tour spanning two continents, 14 countries, 25 cities and 50 days.
The Adidas summer tours actually tip-off with the Quick vs. Fast Tour in China June 30 – July 5, where Ricky Rubio (Minnesota Timberwolves), John Wall (Washington Wizards), Jrue Holiday (Philadelphia 76ers), Damian Lillard (Portland Trail Blazers) and Mike Conley Jr. (Memphis Grizzlies) will meet fans and demonstrate how the game-changing Crazyquick and adizero Crazy Light 3 basketball shoes help make players Quick and Fast on the court.
Seven-time NBA All-Star Dwight Howard of the Los Angeles Lakers headlines the D Howard Tour where he will make his seventh visit to Asia. The D Howard Tour on August 16-26 will include Seoul, South Korea; Taipei, Taiwan; Hong Kong and Hangzhou, Chengdu and Beijing, China. The free agent center will showcase his all-new D Howard 4 signature shoe to fans on the tour, which is designed specifically for his style of play.
“Through our successful partnership with the NBA, we’re seeing the game of basketball grow globally year after year, and we’re excited for this opportunity to fuel that growth,” said Lawrence Norman, VP of adidas Global Basketball. “These great players are some of the most recognizable athletes in the world, and we couldn’t be more proud to have them on the ground representing Adidas Basketball in countries across Europe and Asia.”
For more information on the D Rose Tour in Manila, stay tuned this June for the soon-to-launch website at
www.drosetourmanila.com.
